Personal Development Plan to evaluate strategic skills

In this instance survey I like to put to death a personal audit from my ain activity and how it is acquiring related to my personal and professional life relevantly. Furthermore to analyse my ain accomplishments, I have designed a questionnaire to happen the strength, failing, chances and menaces. There are different methods of larning manners in which I have opted honey and mumford, which contains militant, reflector, theoretician and pragmatist. Theorist manner is the one which is best for me and to develop my ain accomplishments for better calling. In the patterned advance program I have tabulated a personal development chart and how the professional accomplishments are helpful for leading demands. To develop our leading skills we are need to be self motivated and effectual communicating accomplishment is required.2.1 Personal audit to measure the strategic accomplishmentsPersonal auditA is an of import measure when you are developing a calling alteration. If we are acute about bettering callings, so we need to build a elaborate perceptive of our strengths and endowments. If we are seeable on this, so it is easy can measure calling dreams with your accomplishments and strength physically. When we improve the personal accomplishments, at the same time our professional accomplishments are acquiring developed when we work in an organisation. And more over that leads us to better our cognition and to accomplish a strategic end.2.1.1 Personal SWOT analysisSWOT analysis has been loosely used as a analytical and project-planning tool. And this analysis helps us to concentrate on cardinal issues of importance to the undertaking in manus. Furthermore the SWOT procedure can besides be used in a personal position. When used in this way it can demo us how to take full advantage of students ‘ endowment and abilities. It can assist to expose new larning chances and eliminate perceived menaces in the acquisition environment.StrengthsSelf assurance and ego motive are my lone strength and due to this strength I have crossed several critical phases. By lifting my accomplishments I performed really good in my organisation and that leads me in a good appellation. Furthermore I can talk about my watchfulness and caution as my strength.FailingMy immense failing is being unagitated. Because of this people around me takes more advantage and that puts me in defeated phase. And I am truly unable to do determinations rapidly. Due to this I am missing from my normal plants.OpportunitiesDreams, ends and wants are been considered as chances. And there is a stating as â€Å" chance knocks the door merely one time † . Likewise I got an chance in my organisation an twelvemonth ago..i utilized the chance and at present I am working as a supervisor in my organisation. i found tonss of troubles, but I enjoyed confronting those critical state of affairss. I took it in a positive manner as a good lesson. And now I can pull off any critical circumstance, which is made by client or by my squad people I can counter it really easy. In this instance I can state larning from experience manner as my leading manner.MenacesI found tonss of menaces in my life, In which I can stat e few illustrations as when I arrive united land I find so difficult to last and felt bad in some state of affairss. Basically to happen any topographic points and to make my school in clip while larning. hence chances and threatsA can be used to foreground the deductions of this for instruction and learning.A Beginnings: hypertext transfer protocol: //www.teachingexpertise.com/articles/swot-analysis-personal-note-4892.2 Preferred Learning StyleHoney and MumfordMy learning outcome manner is Honey and Mumford, Honey and Mumford ( Peter and Alan ) are best known for theirA cognition manner questionnaire. This self-administered questionnaire determines yourA preferred learning manner. As a consequence of meaningful learning manner, we can alsoA avert reiterating mistakesA by enterprising activities that strengthen new manners.Beginnings: By Lyndsay Swinton Owner, Management for the Rest of Us.hypertext transfer protocol: //www.mftrou.com/honey-mumford.html Each of us learns in unusual ways. a few of us wish to analyze in deepness before we attempt a undertaking ; others reasonably to â€Å" acquire trapped into the occupation † and larn as we go aboard. Some of us are fulfilled when the methods we use to acquire the occupation done, others are excess bothered withA whyA a peculiar attack proved successful. nevertheless others spend clip thought from get downing to stop how the undertaking could be tackled more successfully following clip. Research by Peter Honey and Alan Mumford suggests that we may usefully see 4 basic â€Å" learning manners † They are:MilitantReflectorTheoristPragmatist.TheoristTheorists learn from most first-class activities where they observe and assume before talking. They work with unstructured rules and their uncertainness is truly high. Theorists think jobs through step- by-step. They tend to be perfectionists who like to suit things into a rational strategy. Theorist put them in complex state of affairs where they are truly necessitate to utilize their accomplishments and cognition. Theorists are offered interesting thoughts or constructs even though they are non instantly relevant. Theorists are academically stretched, e.g. by analyzing Logical, Rational, Objective, Perfectionist, and Restricted sidelong thought and evaluating, so generalize it. They do n't wish vacillation They do n't wish prejudice Keen on cardinal premises, rules, theories, theoretical accounts and systems base thought. Beginning: www.gp-training.net/ †¦ learning/learning_styles/hmlearningstyles.ppt Beginnings: hypertext transfer protocol: //www.pd-how2.org/2_1.htm3.1 Developing a Personal Development PlanYour demands How can you run into those demands? How it is of import for me? How will you cognize when you have met those demands? What are the challenges in my occupation current that I need to run into? I need to accomplish something and travel for higher appellation when I meet those accomplishments I can put my calling in a good concern in hereafter. Where I can acquire full secured life. When I develop my accomplishments, I can recognize myself by to the full motivated and I do acquire good ability to manage any critical fortunes. Where do I desire to be in 2 old ages? I wish to be in a really monolithic concern, in which I like to take a good squad. Obviously I will acquire benefit and half of the calling end will be achieved. When I am keeping a large squad in a monolithic concern, so certain I will be known my success. Where do I desire to be in 5 or 10 old ages? To be honest, in following 5 old ages I want to be as a HR director, and to be as a good household adult male. When I get settled in calling sure its aid for my household and my future dreams. If I get a good occupation. How does that tantrum in with what the pattern wants? If we get more experience so certain we can make the life clip end. Deriving more cognition and we can learn our friends and household people every bit good. I feel if I improve my communicating accomplishment and assurance. Then iam sure that I can run into the complications in life.. What adjustments will I need to do for me to accomplish what I want? Need to co operate with people and carry through our plants. We learn more in life. It helps me in my hereafter. When I present a presentation without any vacillation. Then its half achieved. What accommodations will other people need to do for me to accomplish what I want? Peoples need to understand others concerns and should seek to actuate instead than knocking. There wont be any letdowns. When we start accomplishing twenty-four hours by twenty-four hours demands. Then I will come to cognize my success. What else should I see? I need to see with good experient individuals. Because patterns plays a major function in all plants I can cognize myself whether iam traveling in right way. When learning my work to others..3.2 The Outcomes Of Personal Development PlanIn this instance I feel that I am truly theorist when I analyzed myself rationally From this development program I evaluated myself that if I need something to accomplish, we are suppose to be self motivated and energetic. This plays a major function where the people who works with me get trained by seeing myself. From this I came to cognize that the leading accomplishments are more of import for each of us to accomplish their aspire. When we work with a skilled worker V learn so many things. For case. In my organisation there are so many people who r truly dedicated and ability to confront such critical places. When we get some duties in our organisation we need to manage it skilfully furthermore when we work with good preparation directors, we will cognize what clip direction is and how we need to segregate and schedulize the work professionally. Furthermore this professionalism helps us to put a good calling where of all time we go for occupation. if we get placed in a large concern like Mercedes benz. The leading is so immense and the working accomplishment is extremely qualified. Taking duty to educate yourself about emphasis provides you with a strong foundation for perpetrating yourself to pull offing emphasis more efficaciously.The Impact Of Own Learning Against The Achievement Of Strategic Goals..

Analysis of Newspaper Research Report Results Essay

A study recently published in the San Jose Mercury News suggests the parents of obese children do not perceive their children as obese. An analysis of this study, its methods, and its findings is an important exercise in understanding the meaning and relevance of all research. The ability to read research critically and understand how it was generated allows us to identify possible design flaws or to realize the validity of its conclusions and make appropriate use of the data. The study was conducted through an internet research firm for the University of Michigan. Its goal was to determine the percentage of parents who realized their children are obese and to compare it to the percentage of parents that do not realize their children are obese. The participants were selected by simple random sampling and were considered a representative sample of American parents. The sample included 2060 respondents (Runk, 2007). The data appeared to be collected through internet surveys. The study was observational and measured continuous data sets including the height, weight, age, and gender of the participant’s children (Bennett, Briggs, & Triola, 2003). A body mass index greater than or equal to the 95th percentile in comparison to children the same age and gender was the criteria used for obesity in this study. The data from these children was then compared the national percentage of children considered obese by the same standards. Qualitative data pertaining to whether or not the parents thought their children were â€Å"slightly overweight, very overweight, or about right† was also collected (Runk, 2007). Although it was not specifically stated, I hypothesize the children studied were broken down into bins by age and gender. The first bin comprised of obese girls six to 11 years old and the second bin obese boys six to11 years old. For the 12 to 17 year old group the first bin included obese girls 12 to 17 years old and the second bin included obese boys 12 to 17 years old. I further hypothesize the parents of children in each group were binned according to their response to the qualitative assessment of their child’s weight. For each age group the first bin included parents who answered †Ã‚  very overweight,† the second bin included parents who answered â€Å"slightly overweight,† and the third bin included parents who answered â€Å"about normal† (Bennett, Briggs, & Triola, 2003). The findings in the six to 11 year old group revealed 15% of the children in this age group met the criteria for obesity. This finding was not significantly different from the national figure which reports 17% of all children in the United States are obese by the standard of this study. Thirteen percent of the parents of obese children in this age group categorized their children as â€Å"very overweight,† 37% classified their children as â€Å"slightly overweight,† and 43% reported their children were about right† (Runk, 2007). The findings in the 12 to 17 year old group revealed 10% of children in this age group met the criteria for obesity. This finding is significantly lower than the national figure for obese children. Thirty one percent of the parents of obese children in this age group reported their children as being â€Å"very overweight,† 56% reported their children as â€Å"slightly overweight,† and 11% reported their children were â€Å"about right† (Runk, 2007). Researchers concluded both age groups under reported the incidence and severity of obesity when compared to the national statistic stating 17% of all children meet the criteria for obesity outlined in this study (Runk, 2007). I agree the severity of obesity was greatly under reported in both groups. However, I disagree with the assertion the incidence of obesity was under reported in the six to 11 year old group. I believe the difference between 15% and 17% could easily be a coincidence. It may also have resulted because the internet was used to collect data and poor children are more likely to be obese and less likely to have internet access (Vieweg, Johnston, Fernandez & Pandurangi, 2007). I do agree that obesity seemed to be considerably under reported in the 12 to 17 year old group. A statistically significant difference (about 7%) occurred between that age groups 10% incidence and the 17% national incidence of childhood obesity (Runk, 2007). Such a large difference is unlikely to be a coincidence and supports the theory that obesity was under reported in this age group or  confounding was present (Bennett, Briggs, & Triola, 2003). Critical analysis of this data reveals many strengths and a few significant weaknesses in the design and implementation of this study. The goal is clearly stated, to determine the percentage of parents who realized their children are obese and to compare it to the percentage of parents that do not realize their children are obese. This goal was clearly accomplished for all the study participants. The source of the study is the University of Michigan which can be considered a reliable, neutral source. The sampling is sufficiently large, but whether or not it is representative of childhood obesity in this country is questionable. A serious problem with the sample exists as a result of using the internet as the setting. High proportions of obese children are socioeconomically disadvantaged and may not have internet access. The internet setting is likely to account for the apparent under reporting of obese children noted in this study and as such is a probable source of confounding. The criterion for obesity is well defined and could be easily measured in all the subjects, but I remain concerned a significant portion of obese children may have been inadvertently omitted from consideration. In the end, however, I find there is a strong practical use for this data. Healthcare providers are made conscious of the fact that the parents are, more often than not, genuinely unaware their child is obese. This data supports the decision to open a dialogue with parents and offer teaching about the dangers and prevention of childhood obesity the clear course of action. References: Bennett, J., Briggs, W., & Triola, M. (2003). Statistical Reasoning for EverydayLife, Second Edition. Upper Saddle River, NJ: Addison Wesley. RetrievedDecember 5, 2007, from University of Phoenix rEsource HCS 438. Runk, D. (2007, December 24). Parents don’t realize their kids are fat. MercuryNews (San Jose). Retrieved December 28, 2007, fromhttp://www.mercurynews.com/healthandscience/ci_7799918?nclick_check=1. Vieweg, V., Johnston, Fernandez, A., & Pandurangi. A. (2007). Correlation between high risk obesity groups and low socioeconomic status in school children. Southern Medical Association. Retrieved January 12, 2008, from University of Phoenix library [EBSCOhost].

Prejudice And Discrimination Article Essay

One of the most interesting places to visit in this world is India. Located in South Asia it is officially called the Republic of India. India is well-known for being the second most populous nation in the world next to China.   There are many diverse ethnic groups among the people of India. The six (6) main ethnic groups are Negrito, Proto (Australoids or Austrics), Mongoloids, Mediterranean or Dravidian, Western Brachycephals and the Nordic Aryans (â€Å"People of India,† n.d.). India is also known to be the country from which one of the world’s largest religious congregations has originated, Hinduism. Thus, â€Å"about 80% of the population is Hindu, and 14% is Muslim. Other significant religions include Christians, Sikhs, and Buddhists. There is no state religion (â€Å"India,† n.d.).† India and the large number of its population is home to a vast array of culture and people, and a distinct classification of its Hindu believing population of the structural and hierarchical classification of its own members known as the caste system.   Ã¢â‚¬Å"The caste is a closed group whose members are severely restricted in their choice of occupation and degree of social participation. Marriage outside the caste is prohibited. Social status is determined by the caste of one’s birth and may only rarely be transcended† (â€Å"Caste,† n.d.). The caste system is an intricate classification of its population and many people can directly associate the said term with the â€Å"untouchables† or the Panchamas or Dalits who are the lowest ranked within the system and are tasked to perform the most menial tasks of the community (â€Å"Caste,† n.d; â€Å"Dalit,† n.d.). Even though the Constitution of the Republic of India disallows â€Å"untouchability† the caste remains to be very influential in Indian Society (â€Å"India,† n.d.). Likened to other countries or states, India is also home to its own indigenous people, one of which is the so called Adivasis or literally the â€Å"original inhabitants† who comprise a substantial indigenous minority of the population of India.   These Indian tribes are also called Atavika (forest dwellers, in Sanskrit texts), Vanvasis or Girijans (hill people, e.g. by Mahatma Gandhi) (â€Å"Adivasi,† n.d.).† Together with the Dalits, the Adivasis form the most discriminated group of people in the Indian community. These groups of people are said to be constantly subjected to ridicule and shame all over India in a constant basis. A study conducted by Mayell, H. (2003) has chronicled some atrocities committed particularly against the Dalits who are historically the only   ones referred to as â€Å"untouchables† by citing that â€Å"Statistics compiled by India’s National Crime Records Bureau indicate that in the year 2000, the last year for which figures are available, 25,455 crimes were committed against Dalits. Every hour two Dalits are assaulted; every day three Dalit women are raped, two Dalits are murdered, and two Dalit homes are torched.† Furthermore, she stated that â€Å"No one believes these numbers are anywhere close to the reality of crimes committed against Dalits. Because the police, village councils, and government officials often support the caste system, which is based on the religious teachings of Hinduism, many crimes go unreported due to fear of reprisal, intimidation by police, inability to pay bribes demanded by police, or simply the knowledge that the police will do nothing (Mayell, 2003.)† The Dalits can trace its being oppressed from the fact that India being largely a country of people adhering to Hindu beliefs from which the caste system is derived, are the people who are supposed to be the untouchables or, as discussed, ranked at the lowest. As a result of this, naturally the Dalits are can be rightfully perceived and treated the way religion, tradition and history has treated them, which is sadly bordering on slavery.   However, without passing judgment, albeit being quite possibly insensitive, the plight of the Dalits can easily be viewed as part of the natural made up of the Hinduism belief from which any non-Hindu society member can not and should not question. Religiously speaking, based on the Hindu belief a Dalit is a person who has does not have any â€Å"varnas†. Varna refers to the Hindu belief that most humans were supposedly created from different parts of the body of the divinity Purusha. The part from which a Varna was supposedly created defines a person’s social status with regards to issues such as who they can marry and which professions they could hold (â€Å"Dalit,† n.d.). For their parts, the Adivasis being the original dwellers of India had their own unique way of societal structure, culture and tradition which has like most indigenous tribes all over the world become outmoded as the modern world around them evolved. The discrimination and pitiful situation of the Adivasis are not directly rooted to Hinduism but possibly to a mix of modernization and the former. This possible mix can not be easily discounted knowing the fact that most people in India are Hindu or believers of Hinduism. It is important to stress that the Adivasis as a classification within the Indian population is not brought about or classified as such by Hinduism per se or as part of its caste system. As discussed, the Adivasis is an ethnic group who are original inhabitants of India possibly even prior to the birth of Hinduism whose culture has failed to completely cope up with the modern world. Thus, Bijoy, C. (2003) said â€Å"relegating the Adivasis to the lowest rung in the social ladder was but natural and formed the basis of social and political decision making by the largely upper caste controlled mainstream. The ancient Indian scriptures, scripted by the upper castes, also further provided legitimacy to this.† Hence, even though that the Adivasis can mostly trace their own problems from the failure of their culture and practices to conform to the modern world, as contrast to that of the Dalits, which can easily trace their own problems from its religion, the Adivasis by simply being not well-equipped enough to cope with the modern world are easily lumped together with the Dalits. As a result, together the Dalits and Adivasis form the most oppressed people in India who are more known as the untouchables. According to Tarique (2008) it is not only a struggle for dignity and self-respect that these poor groups of Indian people are fighting for. They are also engaged in the â€Å"struggle for their rights and entitlements for land, access to natural resources, livelihood, employment and to market in general. (Tarique, 2008.)† It is sad to note that these said factual happenings in a modern world such as ours are still happening.   It is but a semblance of irony knowing that the problems that these people are facing and fighting everyday are rooted to one of man’s most sacred possessions, his religious beliefs, which in itself has taught us notions of goodness and the proper way to which we should live our lives; religion, from which ideas of turning away from sin and helping one’s own fellowman being the exact cause of a structuralized system of discrimination and oppression.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strictly speaking it is difficult to question the plight of these untouchables more so with the Dalits than the Adivasis because the former’s pitiful situation can be justified by the fact that society has adapted it as part of its religious beliefs. An outsider or any non-Hindu looking into the said situation may not have the proper perspective to look into the plight of these untouchables.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, it is without a doubt that when one adapts the globally accepted notion of humane treatment, the sorry plight of these untouchables more so that of the Adivasis who are clearly not directly   Hindu in origin, but more of an â€Å"accidental untouchables†, are well   below the world standards of humane treatment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today as the world has chosen to progress and adapt globally its own evolving norms of legal and illegal, acceptable and taboo, good or bad, the world has given more emphasis to equality among ALL MEN without qualifications based on race, gender, birth, color of skin and etc. It is without a doubt that the untouchables of India both the Dalits and Adivasis are victims of a society who have failed to progress with the times.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Adapting the global perspective and the trend to which modern world is predominantly practicing, today’s world would put any country into shame when one does not act upon or even question the sad and pitiful plight of the Dalits and the Adivasis, the so called untouchables, the accidental slaves of society, people who are as early as birth are discriminated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In fact as already pointed out, it shall be everyone’s dream to realize and fulfill the perceived mandate of the Indian Constitution itself that outlaws this form of treatment of the so called untouchables. Perhaps only then one can give more emphasis and be prouder to claim India as a country truly rich in culture and proud history. References: Adivasi. (n.d.). Wikipedia, the free encyclopedia. Retrieved January 8, 2008, from Reference.com website: http://www.reference.com/browse/wiki/Adivasi Bijoy, C. (2003). The Adivasis of India. A History of Discrimination, Conflict and Resistance. PUCL Bulletin. Retrieved January 8, 2008, from http://www.pucl.org/Topics/Dalit-tribal/2003/adivasi.htm Caste. (n.d.). Columbia Electronic Encyclopedia. Retrieved January 8, 2008, from Reference.com website: http://www.reference.com/browse/columbia/caste Dalit. (n.d.). Wikipedia, the free encyclopedia. Retrieved January 8, 2008, from Reference.com website: http://www.reference.com/browse/wiki/Dalit India. (n.d.). Columbia Electronic Encyclopedia. Retrieved January 10, 2008, from Reference.com website: http://www.reference.com/browse/columbia/India Mayell, H. (2003). India’s â€Å"Untouchables† Face Violence, Discrimination. National Geographic News. Retrieved January 9, 2008, from http://news.nationalgeographic.com/news/2003/06/0602_030602_untouchables.html People of India. (n.d.). People of India. Retrieved January 9, 2008, from http://www.webindia123.com/india/people/people.htm Tarique (2008). Fact Finding Mission on the Violence against Dalit and Adivasis Kundahamal District. India News. Retrieved January 10, 2008, from http://www.indianmuslims.info/news/2008/jan/09/fact_finding_mission_violence_against_dalit_and_adivais_kundahamal_district.html

Information Security Essay Example | Topics and Well Written Essays - 3000 words

Information Security - Essay Example However the use of computer simulations has certain disadvantages or limitations as well since it cannot be used for optimization (Introduction to Computer Simulation, n.d.). It is a tool that is generally cost effective for any organization and assists in exploration of new systems before building them in real (Heidari, n.d., p.5). The present study has been undertaken on a case study and its evaluation considering an organization and its internal process improvement that is trying to involve the computer simulation measures thereby trying to evaluate the risks and the security factors associated with the new system improvement. Objectives of the Study: Considering the case study and the organization’s incorporation of new system of internal process improvement through computer simulation, the following objectives have been decided for the study: To identify the resource used in the design process which is currently held on the internal network and that may be affected by the change from an ‘internal-only’ network to a mix of internal and external networks. To discuss the risks of the integrity of the chosen resource, if this resource was to be provisioned from outside the corporate network. To identify a technology, or process, that would help to protect the integrity of your resource as it moves from the internal to the external network and back again. Internal Process Improvement and the Design Process: As the case study reflects, the Internal Process Improvement team of the organization concerned has plans to make certain changes in their processes of development that includes the incorporation of computer simulation programs. This has primarily arisen from a penalty that the company suffered from in the recent times owing to missing a delivery that was necessary before flights. In order to improve the current status of working, the team has considered using computer simulation of larger parts of engine that is used in their project com pletion. In the present times, the company makes use of CAD or Computer Aided Design that produce the drawings of the engine containing all the wiring and electrical features (Rouse, 2011). However the usefulness of the computer simulations have been determined and realized thereby the system being attracted for incorporation in the organization. With the computer simulation trying to be considered, there are two possible ways to use the system- either by purchasing the compute resources, or by renting them from outside the corporate organization. Thus bringing the compute resources from the external sources might affect the current system of working that is based on the internal sources and might also increase the risks of security that are the major concerns of this study. It can be understood that with the advancements of technology and their uses in the organizations, the internal operations of the organizations are affected particularly considering the case where the organizati on plans to incorporate computer simulation techniques that has an up-front cost for the company and it is not possible for the company to avoid these expenses. Although there are positive effects of such external resources and technologies being used in the organizations, however, there are certain factors that might affect the internal operations negatively as well. In this case, the risks of secu

First new york subway Research Paper Example | Topics and Well Written Essays - 3250 words

First new york subway - Research Paper Example The lessons in design, planning and implementation that attended the project continue to offer practical wisdom for city planners and urban architects alike. More importantly, the infrastructure of the subway proves to be a cultural melting pot for a nation that is constantly evolving its identity. The NYC subway was commissioned to be built by the Rapid Transit Construction Company. Privately owned, the company spun off an exclusive branch (Interborough Rapid Transit Company (IRT)), for overseeing the operations of the construction. Moreover, the stakeholders in the company applied and won the contract to operate the railway line upon its construction. The grand scale of the project warranted that the IRT publish a book in 1904 highlighting the features of the just-completed project. Considering the numerous hurdles and hiccups the project successfully overcame, the company showcased its achievement in the large-format book with plenty of photographs and in a appealing layout. The book is now rightly considered a colletor’s item, not only for the momentous occasion it marked but also for the rich detail it contained. For example, the book included the reasons and considerations behind certain decisions taken during the planning and design stage. As well, it contained d etails of particular problems and their resolutions during the implementation stage. Further, much of the content was serialized in a reputed trade journal in the lead up to the inauguration of the subway. This was meant to serve two objectives: to educate the general public about the upcoming utility and also to generate excitement and anticipation of its launch. (Interborough Rapid Transit, 2004, p. 1) It is not surprising that the NYC subway project elicited lots of excitement among the general public upon its initial announcement. The subway employees were looked upon as noble public servants and the IRT motormen were celebrated as heroes. The train engine was a

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Exam answer - Essay Example This a special type of field-effect transistor that is made by depositing thin layers of an active semi-conductor and dielectric layers contacts over a supporting substrate that is commonly glass. c)OLED: organic light-emitting diode. It is a LED where in response to a current, the emissive electroluminescent layer which is a film of organic compound emits light. OLEDs are used in the creation of digital displays in TV screens as well as computer monitors. Figure 1 shows the occurrence of visual distortion when anti-aliasing it not used. The image is hard to recognize, and it is not appealing. In figure 2, the edges appear smoother. Anti-aliasing is used in the blending of the pixels of a graphic. As s result, it is applied in rendering the text on a computer screen have a smooth contour for easy visibility. 4.Technology: many public-use touch screens such as kiosks make us of projective capacitive touch since it is a representation of only a flat glass surface. This assists in cleaning along with aesthetics. 6. It is almost impossible to accurately approximate the contrast ratio of the monitor by making use of the naked eye. As a result, the manufacturers usually inflate the numbers to some unrealistic values. The saturated colours are generated by having full or zero reflectance at any given wavelength. In the CIE chromaticity diagram, the U-shaped area that is surrounded by the dotted lines shows the range of colours that are visible to the human being’s naked eye. 9. A radiance meter measures the amount of light given off by a source. As a luminance, one needs to adjust the levels of light to the source as well as the whole surface area of the source of light. As a result, the value that represents all the light that is given off at a particular time. As chrominance meter, adjustments need to be made so that the meter would only detect specific ranges of wavelength and establish their values independently. This is because the white light emitted

Capital punishment -argumentativ paper Essay Example | Topics and Well Written Essays - 750 words

Capital punishment -argumentativ paper - Essay Example Though some people may be against the sentencing, especially with the belief that he might have been insane, the evidence that was presented against Middlebrooks shows that he got the sentence that he deserved. When the autopsy of Kerrick Majors had been released, it was determined that the cause of his death were stab wounds. Even though he had pinned Brewington as the one in charge of the actions against Kerrick Majors since he stabbed the boy, Middlebrooks also admitted to having stabbed Majors once. Since the cause of death was proven to be from the stab wounds that Middlebrooks and Brewington horrifically administered to the boy, both men were directly involved in the death (Bohm 26). By claiming to have stabbed Majors, Middlebrooks essentially confessed to killing him. Furthermore, Middlebrooks claimed to have stabbed Majors to put the victim out of his misery. Not only did Middlebrooks admit to stabbing the boy, but he also admitted to stabbing him with the intent of killing h im. Even though Middlebrooks and some of his character witnesses tried to claim that Middlebrooks was not fully mentally competent to understand what he did, he still made it clear that he had a concrete intention when he brought the knife down on Majors. While Middlebrooks may have viewed his actions as helpful to the boy, albeit gruesomely so, the actions still resulted in Majors’ death. Middlebrooks’ argument during the course of his trial was that he only acted the way he had because Brewington, being a larger boy and angrier than Middlebrooks, frightened him. However, he later claimed to have taken part in the stabbing because he wanted to appear cool in front of his tougher friend. Regardless of the reason behind his actions, which kept changing throughout his trial, he still allowed himself to be swayed to the point of taking the life of an innocent boy. Instead of walking away and seeking help, or trying to talk down his friend, Middlebrooks engaged in the beat ing. Since very little was looked into the role that Brewington played, it would be almost impossible to determine if Middlebrooks was acting of his own accord or if he really was being forced to join in on the torturing of the young man. As it is, simply by standing around as the violence took place, Middlebrooks just as well killed Kerrick Majors. This is in regardless of whether he actually physically caused Majors to die or did not seek the help that was desperately needed. â€Å"Those who stand by and watch someone else die are just as guilty as the person who is causing the damage (Garland & McGowen 21).† However, as previously stated, Middlebrooks had already admitted to physically harming the boy for the sake of putting him out of his pain. No matter how he tried to condone his actions, someone else died because of his inability to control his own temper and his unwillingness to do something that would benefit the dying boy. On the other side of the table, it is belie ved that Middlebrooks had sufficient proof that he was not mentally stable enough to stand trial and therefore was not fit to receive the death sentence (Krzycki), or any such sentence. Witnesses revealed that Middlebrooks had a past of molestation and abuse as a child, which caused him to develop borderline personality disorder, schizophrenia, and a psychotic personality disor

Issues That Lead to the Recession Term Paper Example | Topics and Well Written Essays - 2500 words

Issues That Lead to the Recession - Term Paper Example What are the correct investments in a recession and the revised policies and procedures put into operation by the government to combat recession. Thirdly, this report will discuss the impact of the recession and the lessons learnt from it. Definition of Recession â€Å"The NBER does not define a recession in terms of two consecutive quarters of decline in real GDP. Rather, a recession is a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.†(Business†¦.) â€Å"A significant decline in activity across the economy, lasting longer than a few months. It is visible in industrial production, employment, real income and wholesale-retail trade. ... With the steep rise in the unemployment levels, the government is obliged to extend unemployment benefits to a wider section of the society. Higher borrowing leads to higher taxes and additional interest payments in the future. As shares turn unattractive, the prices begin to dip. Lower profitability and lower dividends create a depressive mood for the investors and they look out for alternative sources of investment. The fall in share prices continues in anticipation of recessionary trends prolonging. But this is only the initial phase. When recession is at its hardest phase, the developments take a strange turn. In anticipation of economic recovery, share prices begin to recover, as the prudent investor calculates that it is the favorable time to invest from the point of view of long term gains. Falling prices of shares may be due to various other factors as well, not alone recession. The normal reaction to recession is that it should result in a lower inflation rate. The highlight of recession is it reduces demand and wage inflation. The issue to be examined is what economic factors impact the recession hard. The current recession is due to rise in oil prices. The expert opinion about this inflation is, it is bound to reduce demand, will result in price wars, as the firms will make all-out efforts to retain consumers. The scenario of falling investments takes volatile shape and hampers economic growth. The vicious circle begins. The slowdown in the growth rate, with the economy expanding with a slower pace, may result in substantial fall in investment. Fall in employment opportunities is the most feared factor during recession. The demand for labor takes a down turn. Not all sectors are impacted hard in equal measure

Essentials of Managerial Finance Essay Example | Topics and Well Written Essays - 500 words

Essentials of Managerial Finance - Essay Example Furthermore, although there is insufficient liquid assets to fulfill present responsibilities, Functional Profits are in plenty and hence sufficient to facilitate the debt. In the airplane industry the debtors that owe Southwest airlines are among the worst with 7.75 days’ worth of unsettled earnings. This suggests that sales need to be dealt with in a more appropriate and effective manner. Last, records appear to be thriving managed as the Inventory Processing Period is characteristic for the business, at 10.08 days. According to Southwest airline’s statement of returned earnings in 2010, they had earnings of $0.74 per share on 01/20/2011. The liquidity ratio which is normally the ratio of the current assets over the current liabilities is used to determine whether Southwest airlines can meet their short term financial responsibilities. Their liquidity ratio was 1 meaning their current assets was equal to their liabilities. The asset management ratio shows whether the assets of southwestern airlines are being utilized appropriately. Their assert management ratio was 0.8 and hence meaning they were slightly below the safe level of asset management ratio. The debt management ratio which is also commonly known as financial leverage ratio will determine the probability of the firm going bankrupt or experiencing financial upheavals in the future. The debt management ratio proved to be at a good level of 58.8. The market value ratio generally looks into the performance of Southwest Airlines in the stock market. Their market value ratio was at 8.99% Financial statements are used by the major shareholders and owners of the firm to be able to make sound decisions regarding investing in corporations and also to be able to see which areas the firm need to be improved. It is also a detailed analysis of the financial health of the corporation and hence investors get a clear view of the fairing of the corporation. Financial statements are also

An act of courage Essay Example | Topics and Well Written Essays - 250 words

An act of courage - Essay Example o researchers on behaviors working closely with the police administration, the results obtained have more to tell regarding the manner in which some families conduct themselves. According to Natasha, in the article Where are the Men?, results indicate that most of the children involved in crimes and drug trafficking are the ones brought up by single mothers. Additionally, another group of the children affected by this syndrome come from families where the father is inactive in playing the role of shaping his children in learning good morals and in become self reliant. Fatherless homes suffer from invasion from any outsider since the father figure is absent in such families. There is no complete love that children should draw from both parents. The mother is therefore left with a big burden that she cannot bear on her own. Later in life, I learnt that my first cousin, Johnson, engaged in drug and substance abuse due to lack a sound father in his life figure to emulate. Johnson had been reared by an industrious mother who would try her best in providing for her family. The cousin, by the name Johnson, cleared his junior school and instead of proceeding with studies, he opted to start his own business in the city. His initial business was a small shop selling clothing. The business succeeded and within four months he had registered a significant profit. Everyone in the family got amazed at the outstanding work of Johnson. After another three months, the performance of Johnson’s business started dropping, something that shocked everyone who had hope on him. The question on everyone’s mind was, "what could be wrong?" The poor performance was as a result of lack of sound business skills. Johnson did not know the concept of saving or even reinvesting. He used to spend almost every sale he makes. Johnson’s mother approached Johnson’s father requesting him to have a talk with the son, hoping that he would sustain the business. Shockingly, instead of addressing

Benefits of Reading Essay Example for Free

Benefits of Reading Essay Most of us have been exposed to reading since we were young but not many of us have the habit of reading for leisure. Most students read only because they have to study for their examinations but reading is not only limited to study materials. It is fun to read storybooks, novels, magazines, comics, newspapers and other reading material that is of interest to us. Reading is a good hobby. It is a form of pastime which brings many benefits. Reading trains our minds to be more imaginative. It also helps us to process new information faster and develop our ability to understand how other people think and feel. People who love to read are more open to new ideas. Thus, we can train our minds to think faster and more efficiently if we read more. We also can improve our awareness of the current events worldwide by reading newspaper. Besides improving our general knowledge, knowing what is going on around us, will also help us socialize with others by discussing the current issues with them. Nowadays, we need not solely rely to newspapers for news. We can also read real-time news online via the internet. Many news networks update the information on their websites every hour just to keep the readers updated with the latest events. Reading is important to help us to improve our language proficiency. By exposing ourselves to the proper use of language, we can improve our grammar and vocabulary. By reading, we would also enhance our understanding of world usage in different contexts. Therefore, we can eventually improve to our writing and speaking skills. The benefits of reading are numerous. It is also a cheap activity as we can go to the library to borrow books for free. We could also exchange books with our friends. This will help us save a lot of money. Some people prefer to buy their books so that they can keep them in their collection. As book are a source of knowledge, spending money to acquire them is not a waste, it is a form of investment.

Behavior Plan Template Essay Example for Free

Behavior Plan Template Essay Max does not talk about his past or his family. He focuses everything on sex, power, and himself. He has had six charges of assault and brags about how many woman he has slept with. Max has a personality that draws people in and can be very socialble, but once things do not go his way or are not about him he tends to lose it. He sees nothing wrong in what he does and it is normal to him. He has serious anger issues that he does not want to admit and I feel it has a lot to with his past. Max possibly suffered from some type of abuse when he was younger, either sexual, physical, emotional, or even all three. He seems to have very low self-esteem by the way he brags  and puts down other ideas. Max does not know how to have a normal relationship with people, without making things about himself or using anger while interacting. Max hold irrational beliefs about himself and the world, which is not good because it leads to the negative actions he has been exhibiting. This type of behavior Max is exhibiting relates to rational emotive behavior therapy (REBT). Course of Treatment List two target behaviors and two interventions. Target Behaviors Anger Issues Relationship/Emotional Issues Frequency and Duration of Target Behaviors Anger Issues are serious for Max because he seems to not be able to handle his anger. This behavior needs to be targeted for three months because he has been so use to this behavior for a long time and he needs to learn how to control anger and react to things in a positive way. Relationship/Emotional issues is an important area that Max need to work on. He needs to be able have a relationship with others that does not consist of him being selfish or dominiating. This behavior needs to be targeted for three months because he does not know how to interact with people without being dominating or using sex to his advantage to get what he wants. Severity and Number of Relapses If Max does not get this behavior under control he could have to do prison or jail time. He could also run into the wrong person and lose his life or be seriously injured. He has relapsed around 4 times, it has been difficult for him. Max needs to learn how to have a normal relationship with a person, that uses the correct emotions and is not all about himself. There will come a time when he is truly alone and has nobody because they do not like how dominating and arrogant he was. He could resort back into depression. He has relapsed around 5 times because he cannot stop being dominating and arrogant. Interventions Max needs to be in angermanagment classes, along with group and one-on-one therapy. He also needs do some sort of community service. Max needs to be in  one-on-one therapy and group therapy. He should volunteer at homeless shelters, so he can appreciate what he has and improve his own self-worth. He should be involved in any sexual activity for 4 months. Goals and Objectives List two long-term goals, two short-term goals, and one objective to work towards each goal. Long-Term Goal 1. The long-term goal for anger issues is for Max to control his anger and not have any other incidents of assaulting people. 2. The long-term goal for relationship/emotional issues is for Max to learn how to have a healthy relationship with others, which he is not controlling or uncaring to the person. His self-esteem should be confidence and not arrogance. Short-Term Goal 1. The short-term goal for anger issues is for Max to not have any anger outburst or physical altercations with anyone for three months. 2. The short-term goal for relationship/emotional issues is for Max to understand individuals and think about them for he thinks about himself. Objectives 1. If Max can control his anger he will be able to be a happy person and can have a normal reaction to things in life, without feeling out of control with anger (Macavei, 2005). 2. If Max can learn how to have a healthy relationship and use his emotions correctly, he will not be alone, but can have someone who he really cares about and who really cares him (Macavei, 2005). 3. If Max can learn to not lose control right away of anger he can learn that he does not need violence, but can think before he reacts (Macavei, 2005). 4. If Max can learn to understand others and think about someone else than himself he can become a better person and not who is not depressed or hides behind negativity. He can truly understand himself and work on his own personal issue (Macavei, 2005). Discharge and Termination Plans Describe the discharge and termination plan for the client. Discharge Plan Max has been discharged after four months of treatment. He has shown he can  control his anger and really overcome his relationship and emotional issues. He has completed his anger management and therapy. Max will still have to take angermanagement classes once a week and therapy, but he will be free to live on his own and conduct his life normally. He has also been prescribed medication that will help with his mood swings. Termination Plan Max will be released and living on his own. He will have to check in once a month for a year to make sure he has not relapsed. If everything comes out good he will not have to check in after the year. References Macavei, B. (2005). The Role of Irrational Beliefs in the Rational Emotive Behavior Theory of Depression. Retrieved from http://web.a.ebscohost.com.ezproxy.apollolibrary.com/ehost/detail/detail?vid=4sid=9ad88650-04e2-482a-a3a8-bf1f672d5913%40sessionmgr4005hid=4109bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=18046159

Tata Motors of India

Tata Motors of India INTRODUCTION : Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). The company is establishing a new plant at Sanand (Gujarat). Tata Motors, the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Tata Motors is also expanding its international footprint, established through exports since 1961. The foundation of the companys growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge RD. With over 2,000 engineers and scientists, the companys Engineering Research Centre, e stablished in 1966, has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, Indias first fully indigenous passenger car. In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano, which India and the world have been looking forward to. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, RD is also focussing on environment-friendly technologies in emissions and alternative fuels. WHAT IS MARKETING? â€Å"The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time†. IT is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably. WHAT IS MARKETING PLAN ? A plan is a way of achieving something. Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a television station, customers will automatically flock to purchase their product or service. This is true to a certain extent. Some people are likely to learn about your invention and try it, just out of curiosity. But hundreds, even thousands, of other potential customers may never learn of your business. Companys aim is not only to attract and keep a steady group of loyal customers, but also to expand customer base by identifying and attracting, new customers and to reduce risks by anticipating market shifts that can affect companys bottom line. So, Proper marketing plan is needed and it should include market research, business location, the target customer group, competition, the product or service being sold, budget, and advertising and promotion. PRODUCTS OVERVIEW OF TATA MOTORS : Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenisation which has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-design, development, manufacturing, assembly and quality control, is carried out meticulously. It involves five categories of product manufacturing. Passenger cars Utility Vehicles Trucks Commercial Passenger Carriers Defence Vehicles IMPACT OF AUTOMOBILE INDUSTRIES IN INDIA : A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the canvas of Indian economy. Today it is fully capable of producing various kinds of vehicles and can be divided into 3 broad categories : Cars, two-wheelers and heavy vehicles. India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. NEW PRODUCT TO BE LAUNCHED IN THE CATEGORY OF PASSENGER CAR : ECHO FRIENDLY ELECTRIC CAR : As of 2002, there were 590 million passenger cars worldwide (roughly one car per eleven people).Around the world, there were about 806 million cars and light trucks on the road in 2007; they burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially inChinaandIndia. Most automobiles in use today are propelled bygasolineordieselinternal combustion engines, which are known to causeair pollutionand are also blamed for contributing toclimate changeandglobal warming.Increasing costs of oil-based fuels, tightening environmental lawsand restrictions ongreenhouse gasemissions are propelling work on alternative power systems for automobiles. Efforts to improve or replace existing technologies include the development of hybrid vehicles, and electric and hydrogen vehicleswhich do not release pollution into the air. Tata Motor is looking forward in this direction. CURRENT MARKET SITUATION AND COMPETITION : The company reported a 12.7% rise in net revenue to just over  £1 billion in a three-month period ended on September 30 and half way into the financial year 2009 its profit before tax was up by 33% at  £194 million on revenue 2.7% ahead at  £1.89 billion. Passenger Vehicle(PV) industry sales volume, including exports, crossed the 1mn mark. The PV market is highly competitive with 13 players in operation, out of which 9 are global majors and compete in the market with over 55 models across 9 segments. 80% of the market is for vehicles below Rs 0.5mn. Tata Motors ranks as the second largest car manufacturer behind Maruti Udyog. The primary competitors of Tata Motors are Ashok Leyland in the commercial heavy vehicle segment and Maruti Udyog and Hyundai are in the passenger car segment. Volvo has been increasing its investment in the automotive sector in India and so have a wide range of other international companies from Europe and America. DISTRIBUTION NETWORK : Tata Motors dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. The 28Tata-Fiatdealers, who together have 44 outlets, are located in 11 cities. SWOT ANALYSIS : STRENGTHS : The internationalization strategy to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. The company has a strategy in place for the next stage of its expansion. It is focusing upon new products and acquisitions, also has a programme of intensive management development to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for both companies. WEAKNESSES : The companys passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Tata has not got a foothold in the luxury car segment in its domestic market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? OPPORTUNITIES : In 2008 it had added the Land Rover and Jaguar, two of the Worlds luxury car brands to its portfolio by purchasing it from Ford Motors for UK. And will undoubtedly off the company the chance to market vehicles in the luxury segments. Tata Motors Limited acquired Daewoo Motors Commercial vehicle business in 2004 for around USD $16 million. Nano is the cheapest car in the World retailing at little more than a motorbike. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! The new global track platform is about to be launched from its Korean plant, at a time when the World is looking for environmentally friendly transport alternatives. New and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. THREATS : Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore company has to catch up in terms of quality and lean production. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. Rising prices in the global economy could pose a threat to the company. COMPANYS GOALS: The companys goal is to strengthen its leadership position in the Indian market, maintain operational excellence, and expand its international business in selected countries through organic as well as inorganic growth initiatives. COMPANYS OBJECTIVES: MARKETING : Introduce new product with high-tech features and as per market environmental conditions. Achieve an annual growth rate of at least 15% and market share up to 35-40%. Promote the new product through strategic alliances with advertisement and by organizing promotional events. FINANCIAL : Generate sales of approximately Rs 100 crore in year one and increase sales 10% annually. Capture and maintain a gross margin of 20-25%. Achieve positive net worth by next 2-3 years. TARGET MARKET SEGMENT : Tata Motors will target following two market segments : 1. Middle class Family : This is the group of customers who dreams to buy product which is market competitive and inexpensive. 2. Youngsters : This is the group of customer who believes in being with modern trends and technology. MARKETING STRATEGY : Tata Motors believes in technology for tomorrow. By looking at the Marketing strategies of TATA motors, the SWOT analysis can clearly tells why Tata Motors marketing strategies is one of the successful stories in automobile industry nowadays. Tata Motors Company is able to produce more than 4 million different types of vehicles, since the company began in 1945. The 4 Ps : The Marketing Mix(MM) model (also known as the 4 Ps) can be used by marketers as a tool to assist in implementing the Marketing strategy. The function of the MM is to help develop a package that will not only satisfy the needs of the customer within the target markets, but simultaneously to maximize the performance of the organization. Product Price Place Promotion PRODUCT : Every business started from 0, from no one knows it until everyone know it. Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. In future an Electric Car will be in high demand by the point of view of rising Gasoline rate and air pollution worldwide. PRICE : There are various factors to determine a price of a car, such as market condition, cost incurred to build a car, profit by company, dealer profit. Giving discount every month and special promotion for certain type of vehicle is one of the strong strategy used by Tata Motors. So, company will make every effort to maintain a competitive pricing policy with approximate 10-12% profit margin PLACE : Place of dealership does play an important role. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership. Company has the biggest market of Indian population . It has also tie-up with another foreign automobile companies to export the products internationally. PROMOTION : During the first year of operation company will present new product in industrial events like Auto Expo, and will evaluate advertising campaign through the media like Television, Radio, Posters etc. After launching the product it will provide test-drive at show rooms and introduce high-tech features of the new product to the customers.

My special person essay :: essays research papers

MY SPECIAL PERSON â€Å"When I entered the classroom, for the very last time, I looked around at every little detail, many of which I’d probably ignored, for the past four years. Birds were singing in a synchronised melody as they flew past our classroom window. There was the natural aroma of fresh coffee coming from the teacher’s lounge next door. My classmates were sitting at their usual desk waiting for the first lesson to begin. But something was different today, something wasn’t right. And as I entered the classroom it hit me, like an unseen rocket headed to my heart†¦ †¦ The silence. All eyes were on me, some gave a sorry-you’re-leaving-smile, while others looked liked they were about to jump off the nearest window. These were my friends, not just any old friends of course, they felt like family, I grew up with these people and at that moment as I stared into each of their eyes I realized something, something which had always been staring back at me, these people were special. Each and everyone had something that made them unique and as they sat there shining like a thousand stars, one of them shined the brightest. Her long silky hair covered half of her face, but I knew she’d been crying, he chestnut coloured eyes tried to avoid meeting mine but when we did exchange glances, I have her a sympathetic smile and she returned the favour. The rest of that day was full of tears, hugs, a surprise party, games presents and goodbyes. That day will stay with me forever. However I am glad to say that wasn’t the last time I saw my friends and I’m even more glad to say that wasn’t the last time I saw my best friend. Its funny how two people, who are connected, become even closer when they’re apart. Fortunately Ginevra came to visit me in London twice after that, but I went back to see her in my hometown every year. As the years past, and as we grew, our friendship grew stronger, like an ever-growing tree, sending it’s roots deeper and deeper into the ground. Every year she would wait for me with open arms. Some people get worn-out with long distant friendship, but not her, she would always stick by me and never let me down. When I lived in Italy for all those nine years I never had the privilege to have any brothers or sisters so I considered her as my own flesh and blood.

US Immigration Policy :: Immigrants Politics

US Immigration Policy The United State’s immigration policy has undergone great change since the turn of the 20th century. Many things have contributed to this change, such as political problems, poverty, lack of jobs, and in fact our changing policy. The countries affected by these problems may have changed but the problems themselves have not. No matter what the location or time period, people have been driven from their homeland as result of political disputes. There will always be poor, 3rd world countries that can not create a prosperous environment for their people. As a result of general poverty, few jobs are available, which forces citizens to look beyond the borders for work. Our changing immigration policy is motivation for some immigrants to come to America. If the U.S. is accepting a high number of one country’s immigrants, than many of their citizens will emigrate for America, some legally and others illegally. The United State’s has changed its immigration policy many times in the last 100 years but the reasons for resettlement have remained generally the same. The early 1900s was a period of mass immigration for the United States. At the turn of the 20th century religious preferences and political persecution were major reasons behind immigration. Many Jews came to America in search of freedom. People of other religious backgrounds also came because the United States was composed of a diverse group of people with different religious preferences. The immigrants did not feel like outcasts in America. Political persecution in Russia forced many of its citizens to emigrate. Most chose to come to America because the country was culturally diverse and they could feel safe there. Economic problems at this time also drove people to America. Many countries around the world were just starting to develop so they were poor and lacked jobs. Their citizens were in desperate need of money; so many fathers immigrated to America in search of a job to support their family with. This was a common occurrence among Asian immigrants. Only later did t heir families join them through new laws and quotas in the United States immigration policy. However, this soon led to an enormous number of immigrants so the policy was revised to lower quotas and accept more skilled people and less family members.

Portraying the Urban Envirnoment Through the Film Entre Nos Essays

The film Entre Nos has many global issues related to it such as how to succeed in new urban environment, surviving through a close knit of friendship while being unknown in a big city, and dense urban environments. Entre Nos demonstrates how living in a dense urban neighborhood is hard because the population is so high which makes it harder to get jobs and find housing. The film also demonstrates how having a close knit of friends in a big city can be beneficial and can help you succeed in the urban environment. The struggles of immigration are affiliated to Entre Nos along with the article â€Å"The Urban Prospect† by Lewis Mumford which discusses the population crisis in the dense urban environment. A dense urban neighborhood is defined as a geographically connected area with a population density of at least 1,000 people per square mile. Entre Nos takes place in Queens, New York which is the fourth-most densely populated county in the United States. Living in such a populated area can cause many issues within itself but increases if you are not familiar with the area like Mariana and her children were in the film. Since there are so many people in these dense neighborhoods, work and living arrangements are hard to come by. With work, people in the general work force in the United States want someone educated who can speak English fluently. This is hard for people of immigration because the majorities of them are foreign and are having to pick up the language of English. The education part is also hard because normally they have been working all of their lives to support their families and so education was neither a necessity nor time manageable. In the article â€Å"The Urban Prospect† Lewis Mumford states â€Å"Given the high densities for... ...ck into our economy. In conclusion, Entre Nos demonstrated that the population in a dense urban neighborhood is the cause of the housing and work force being low. Without proper education and fluency in the English language, it is harder to become successful in the United States. The film also demonstrates how having a close friend while living in the big city can help you in the long run. Fellow immigrants are trying to work with each other not in competition. They share their experience and their knowledge with one another. The struggle of immigrants was the last issue that arose. While many immigrants are coming here to seek fulfillment in their lives, Americans have such a negative outlook on them that they are not willing to help them. They see them are thieves for taking our money rather than hard working people trying to create a better life for themselves.

Disease Caused by Environmental Exposure Essay

Environmental Diseases In epidemiology, environmental disease is disease caused by environmental factors that are not transmitted genetically or by infection. Apart from the true monogenic genetic disorders, environmental diseases may determine the development of disease in those genetically predisposed to a particular condition. Stress, physical and mental abuse, diet, exposure to toxins, pathogens, radiation, and chemicals found in almost all personal care products and household cleaners are possible causes of a large segment of non-hereditary disease. If a disease process is concluded to be the result of a combination of genetic and environmental factor influences, its etiological origin can be referred to as having a multifactorial pattern. There are many different types of environmental disease including: * Lifestyle disease such as cardiovascular disease, diseases caused by substance abuse such as alcoholism, and smoking-related disease * Disease caused by physical factors in the environment, such as skin cancer caused by excessive exposure to ultraviolet radiation in sunlight * Disease caused by exposure to chemicals in the environment such as toxic metals * These diseases can also be mutated and can thrive in the unnatural environment through rubbish that isn’t discarded and no sewerage systems. These factors can hurt a nation or an individual quite easily. ————————————————- Categories of environmental disease * First, there are those caused by the ancient metals: lead and mercury. * Then there are those caused by the other metals: arsenic, phosphorus, and zinc. * The newer metals can also cause environmental disease: beryllium, cadmium, chromium, manganese, nickel, cobalt, osmium, platinum, selenium, tellurium, thallium, uranium, and vanadium. * Additionally, there are environmental diseases caused by the aromatic carbon compounds including : benzene, hexachlorocyclohexane, toluene diisocyanate, phenol, pentachlorophenol,quinone and hydroquinone. Also included are the aromatic nitro-, amino-, and pyridilium-deratives: nitrobenzene, dinitrobenzene, trinitrotoluene, paramethylaminophenol sulfate (Metol), dinitro-ortho-cresol, aniline,trinitrophenylmethylnitramine (tetryl), hexanitrodiphenylamine (aurantia), phenylenediamine[disambiguation needed], and parquet. The aliphatic carbon compounds can also cause environmental disease. Included in these are methanol, nitroglycerine, nitrocellulose, dimethylnitrosamine, and the halogenated hydrocarbons: methyl, methyl bromide, trichloroethylene, carbon tetrachloride, and the chlorinated naphthalene. Also included are glycols: ethylene chlorohydrins and diethylene dioxide as well as carbon, acrylonitrile, acryl amide, and vinyl chloride. * Other important chemical causes of environmental diseases are the noxious gases which can be categorized as: Simple asphyxiates, chemical asphyxiates, and irritant gases. The simple asphixiants are nitrogen, methane, and carbon dioxide. The chemical asphyxiates are carbon monoxide, sulfuretted hydrogen and hydrogen cyanide. The irritant gases are sulfur dioxide, ammonia, nitrogen dioxide, chlorine, phosgene, and fluorine and its compounds, which include luroine and hydrofluoric acid, fluorspar, fluorapatite, cryolite, and organic fluorine compounds. While many infectious diseases are caused by human-to-human transmission, others are caused by microorganisms that exist in the outside environment. Scientists from a variety of fields, including medicine and the environment, must work together to address the challenges posed by these environmental pathogens, according to a new report, From Outside to Inside: Environmental Microorganisms as Human Pathogens, released today by the American Academy of Microbiology. â€Å"The key difference between environmental pathogens and other human pathogens is their ability to survive and thrive outside the host. Their widespread occurrence in the environment makes them difficult to monitor and control,† says Gerard Cangelosi of theSeattle Biomedical Research Institute at the University of Washington, one of the authors of the report. â€Å"The fields of medical and environmental microbiology need to be better integrated to stimulate the type of work that is required to combat environmenta l pathogens effectively, and the development and improvement of surveillance and reporting strategies should be a top priority.† Environmental pathogens are defined as microorganisms that normally spend a substantial part of their lifecycle outside human hosts, but when introduced to humans cause disease with measurable frequency. They are carried in the water, soil, air, food and other parts of the environment and can affect almost every individual on the planet. Some examples of environmental pathogens include Legionella pneumophila (the cause of Legionnaires disease, often found in air conditioning systems), West Nile virus, and Cryptosporidium parvum (a parasite that can be found in food, drinking water and recreational waters). In addition to better integration of medical and environmental research, the report recommends more effective monitoring of pathogens in the environment to allow researchers to better understand the incidence and persistence of pathogens in areas that are considered to be at risk for harboring these organisms. Multidisciplinary research must also be fostered to better predict how changes in the environment may affect the frequency of environmental diseases. â€Å"These threats to human health can only be assessed in a comprehensive multidisciplinary context in which ecology, epidemiology, and emerging areas in environmental engineering and microbiology are integrated. This combined approach can yield immediate and long-term health benefits by mitigating established environmental risks, identifying risky situations for disease emerging and finding the causes of diseases of unknown etiology,† says Cangelosi. The report is the result of a colloquium convened by the Academy in February 2004 to discuss environmental pathogens and the current state of research on these organisms. Scientists with expertise in infectious diseases, food microbiology, bacteriology, molecular, microbial ecology, pathogenic mycology and other areas in the microbiological sciences participated. Participants considered the knowledge gaps related to the incidence and epidemiology of environmental infectious diseases, dynamics of human pathogens in the environment, ways to alleviate environmental infectious diseases, research needs in the field and education and communication issues. ————————————————- Causes of Environmental diseases Environmental diseases are caused by chemical agents, radiation, and physical hazards. The effects of exposure, in both natural and work settings, are greatly influenced by the exposure routes: primarily air pollution and water pollution, contaminated food, and direct contact with toxins. Synergistic affects—two or more toxic exposures acting together—are also important, as illustrated by the greatly increased risk of lung cancer in asbestos workers who smoke cigarettes. The potential interaction of multiple hazardous chemicals at toxic waste dumps poses a current public health problem that is of unknown dimensions. Industrial society has introduced or increased human exposure to thousands of chemicals in the environment. Examples are inorganic materials such as lead, mercury, arsenic, cadmium, and asbestos, and organic substances such as polychlorinated biphenyls (PCBs), vinyl chloride, and the pesticide DDT. Of particular concern is the delayed potential for these chemicals to produce cancer, as in the cases of lung cancer and mesothelioma caused by asbestos, liver cancer caused by vinyl chloride, and leukemia caused by benzene. Minamata disease, caused by food contaminated with mercury, and Yusho disease, from food contaminated with chlorinated furans, are examples of acute toxic illnesses occurring in nonoccupational settings. The full toxic potential of most environmental chemicals has not been completely tested. The extent and frequency of an illness are related to the dose of toxin, in degrees depending on the toxin. For chronic or delayed effects such as cancer or adverse reproductive effects, no â€Å"safe† dose threshold may exist below which disease is not produced.

Proposal for assessing the UK’s

Overall Objective The goal of this research proposal is to provide Tangent Company LLC an accurate, detailed plan of the team's research goals, methodology, and progress to ensure the project is in alignment with Tangent's overall expectations.The goal of the research itself is to provide Tangent the knowledge to fully understand water usage, management, issues, and perceptions in the United Kingdom for future business sessions. Our research provides all of the understandings to what Tangent's expectations are regarding the objectives. Specific Aims The team provided a concise quantitative analysis involving water quality, precipitation, water consumptions and usage in homes of the I-J market as well as an accurate qualitative examination of consumer perceptions and attitudes of water in the I-J.This research focused primarily on households with a decentralized water supply, but will examine the Auk's overall infrastructure for water usage, treatment, and disposal. The Auk's existing problems with water supply, quality, disposal, and ending is clearly defined and the consumer perceptions of these problems are surveyed. PROJECT SCOPE We accomplished most of the research goals we have planned. The team used secondary research methods to define water use and the disposal infrastructure in the ELK.The research was focused on individual residences, particularly looking at the market of the point of entry, point of use, and point of discharge in homes with decentralized water. Secondary research defined how water is supplied to residences. Information on existing problems with the Auk's water supply, quality, espousal and sustainability funding is readily available and current. The team will contained information that is unavailable anywhere else. The primary research is the most important, as the team was able to talk to individuals and get better understanding of the overall perception from consumers.The one condition we were not unable to accomplish is primary res earch outside the greater London area. We were able to get good sample in the city of London and other small cities around the area. The primary research was done using both surveys and interviews. We were able to get a large amount of people to complete he online surveys even before arrival in London by using an assigned student- partner from New Packinghouse University as a distribution channel.In addition to distributing the surveys, he has been tasked with putting together a focus group with environmental majors at â€Å"Bucks† University and is gathering recent newspaper articles that involve water issues happening now. Since water is such a hot topic in the I-J, the team feels that we will get a lot of good information from interviewing the local residents and they will have a lot to say about it? SPECIFIC QUESTIONS TO BE ANSWERED BY RESEARCH The following list of questions combines specific questions developed by Tangent Company LLC and questions that had developed dur ing the team meeting with Tangent in February.This list does not include specific questions developed specifically for the interview and surveys. O What is the water supply in the I-J? O What does the water supply infrastructure look like? 0 How old is the piping in the I-J? O How is water delivered to residences? O What percentage of the population uses a decentralized water supply? 0 How much of the water is centrally treated? O How is the water supply and waste water collection funded? What is the size of the market for water softeners? Septic tanks? 0 How many homes use well water? What is the typical water use pattern in the I-J? O How does water use in the I-J differ from that of the United States? O What are the actual water supply problems? What are the perceived problems? DHOW long could the I-J survive a drought? O What are the actual water quality problems? What are the perceived problems? Is the water high in iron? Does it require softeners? O What are the actual wastewa ter disposal problems? What are the perceived problems? 0 What percent of the water is wastewater? Is it influenced by surface water? O Are there water infrastructure funding problems? What are the prevailing consumer attitudes towards water supply, quality, disposal, and funding problems? 0 Are UK residences concerned about their water supply? O Where are the discrepancies between attitudes and reality? O What is the level of understanding and acceptance for water recycling? 0 What is the perceived value of water recycling to the end-user? O Is there competitive technology in the I-J? O What are some of the water industry associations in the I-J? O Who are the ejaculating bodies and what are the regulatory requirements for water in the I-J? 0 What are the water quality standards in the I-J?RESEARCH METHODS Information gathered was comprised of a combination primary and secondary research techniques that will conclude if Tangent's water recycling units will be successful in the U. K market or not. By using both types of research methods, the final report has a good balance of qualitative and quantitative data. The secondary research covers the entire United Kingdom, whilst the primary research will ultimately be limited to the greater London area. Primary Research Methodology There are two different types of primary research: specific and exploratory.Exploratory is dealing more with open-ended research, like having unstructured interviews with small group of people. Specific research is precise and is used to solve the problem exploratory has identified, but specific is more expensive to conduct. In this case exploratory would be the better option considering the budget. Our primary research consisted of randomly selected man-on-the-street interviews, online surveys, and in-depth interviews/focus groups. With the help of our Bucks tuned-partner, surveys were be distributed via email to his contacts prior to the team's departure.In-person interviews were the be st method to gather qualitative data. Here is where we need to talk about our interviews and the names of the two men and their titles. Also here is were we need to add how many surveys were completed. The process for interviewing happened in person and residents will be randomly selected. Once we have all our questions and the format configured, the primary research was conducted. This happened at the beginning of the trip to give us an dead of how people feel about this problem to help determine the ideal target to gather more in-depth information about recycling waste water.Once we gathered all the data from the primary research, then the analysis plan was put together to help organize the data to find a conclusion about the proposal with recycling waste water. This helps with all the different sources that were used to gather the information that we need to present to the client and gives them a clear view of the raw data to help determine whether their product will be successfu l and if it would make an impact on the water supply. Sources of Data Data was obtained by distributing surveys and holding interviews with industry experts.The survey was created in Qualities, a secure online survey software system. This system allowed us to effectively create, distribute, and analyze data collected. The survey was distributed via email to I-J residents. Collection and Assessment of Data Survey and interview questions was protested by five people including Bucks partner The survey will be sent prior to departure to our partner at New Packinghouse University for distribution. The survey will also be distributed to the team's current arsenal contacts in the UK with a request to forward to other residents in order to get a large sample: no less than 100 completed surveys.In addition to email distribution, surveys will be physically conducted by the team while in London. Surveying a variety of people including, environmental experts to the average home owner to gather information about an array of perceptions from all ages, incomes, and education levels. The persons selected for the survey will receive a link via email to fill the questionnaire out over the internet. Once the survey is submitted, the results will be collected and processed by the Qualities software.In-depth interviews will be conducted face-to-face in London. The interviews are still in the process of being scheduled, but contact has been made with various organizations from research facilities to water companies. Professor Tony Allen- Department of Geography at King's College in London has already agreed to an interview and has emailed links to credible online sources for our secondary research. He is a member of The London Water Research Group and is looking to gather a few more industry experts for the team to interview.The plan is to speak to no less than 3 industry experts while in London. The interviews will last approximately 15-20 minutes and will consist of a combination of closed and open- ended questions. The interviews will be conducted by a single team member acting as the interviewer and asking the questions, another team member will take diligent notes, while another will moderate the interview by watching the clock and keeping interview on schedule, ensuring that we respect the interviewee's time.Format for Final Results The final layout for our final primary research results is still to be determined. It will include a concise summary of survey results including graphic data. The data collected from the interviews will also be summarized, and the full interviews will be available in the appendix. It will be organized by participants who have decentralized water infrastructure and participants who have centralized water infrastructure. A bar graph will help present the differences between the different groups.Specific Questions The team has developed questions to ensure that Tangent will not be contacted for a sale as a result of our survey or interview. Key elements of the primary research include: Demographic information, including age, gender, education, location proximity of residence from downtown London), household size, household type (flat, single-family home, etc. ), if they reside in an urban or rural location, and type of household water supply/disposal (centralized or decentralized).Behavior-based questions focusing on typical water usage and buying habits (bottled water, water conserving appliances, water softeners). Questions to determine the level of the publics understanding of water recycling and its reception: â€Å"How do you feel about â€Å"What is your biggest concern regarding your household water? † Scaled questions to determine the publics concern of the actual water problems derived from secondary research â€Å"On a scale of 1-5, how concerned are you about the growing population in the UK with regards to the water supply? . The online survey consists of mainly closed-ended questions that are answered by multiple-choice or on a scale: â€Å"On a scale of 1-5 (1 being not concerned-5 being extremely concerned) how concerned are you about the droughts happening all over the U. K? † Other questions will determine if the consumer is a part of the target market: â€Å"Do you have a septic tank? Yes/No†, If they choose yes, it will lead to a implementers question. If no is chosen, another question will follow.More open- ended questions to gauge customer knowledge and attitudes about current issues and water recycling technologies will be used during face-to-face interviews. â€Å"Would you drink recyclable water, why or why not? † See appendices for complete list of questions. Primary Research Results! Talk about all our surveys, the questions, and answers. Analyze, perceptions Secondary Research Methodology The majority of the research conducted will consist of secondary research methods by gathering information from various credible sources to answer the specific questions outlined by the client.Most of this research will be conducted prior to the team's departure, this will ensure the team is educated on the topics upfront and will assist with developing and modifying specific questions conducted during the primary research in London. Some secondary research will be conducted while abroad, taking advantage of the opportunity to gather information from Loon's libraries that cannot be obtained elsewhere. It is expected that some level of secondary research will need to be done upon return back to the United States to tie up loose ends for the final report.Sources of Data The research databases provided by Cleveland State University library allows students free access to full text scholarly Journals, articles, trade magazines, newspapers, and other sources of credible information. The online research databases used include Water Resources Abstracts and an array of databases provided by Obscenest including Academic Search Co mplete, Environment Complete, Newspaper Source, and Science Direct. The web is also a good source to use to gather secondary research. There are many reliable sources of current information on all aspects of water in the I-J.Many are hosted by the water companies and water-governing bodies. Professor Adams recommends using www. Afoot. Gob. UK/ The Water Services Regulation Authority website, www. Water. Org. UK/ for a wealth of data on all aspects of water use, and www. Environment-agency. Gob. UK/ for its page on water demand management. And sewerage sectors in England and Wales, Water I-J represents all major UK water and wastewater service suppliers at national and European level, and Water Demand Management (WAD) considers national and international water resources, demand management and water conservation.We work closely with the Government, water companies, regulators, universities, academics and trade bodies on all national and international water demand management issues. Lo oking up different water companies in the U. K and finding statistics regarding water recycling helps determine the target audience. The website, â€Å"Wastewater Treatment and Recycling,† is a credible source from the U. K explaining the different treatments that are currently being used. It discusses the recycling of residual sludge and how it has an impact with their water supply. This information will help give the team insight with what the U.K is doing with this situation. So far, the U. K does not have any product on the market that can recycle water and is mainly focused on households while having the cleanest and safest water possible: eliminating all chemicals and pharmaceuticals. Information from this website also helps with our primary research and how we should organize our interviews, surveys, and potential focus groups. While in London, the team will also have access to the British Library and the City Business Library of London. These libraries contain informa tion that cannot be obtained anywhere else in the world.The secondary research performed here could provide vital information to give the client a competitive advantage. The team intends to spend at least one full day conducting research at these libraries. The team will also have access to the library at New Packinghouse University, which may also prove to be a useful source of information. Specific Questions Secondary research provided general information on the Auk's overall water usage and disposal infrastructure by answering questions such as: Where does the water supply come from? How is it delivered to the home? How old is the centralized infrastructure?How is wastewater collected, treated, and disposed of? How many households use decentralized water in the I-J, in the London area? What problems exist regarding water supply, quality, sustainable funding, and wastewater disposal? Who are the governing bodies and regulatory agencies that oversee the Auk's water? What is the typ ical household water use pattern in the I-J, and how does it compare with the US? What is the market for POE, POP, and POD technology? Secondary research Results! Here can insert quotes from the secondary research findings Conclusions and Recommendations , Summary of our resultsStrengths Secondary research objectives are easily obtainable through online databases and the web. The information is current. Ability to gather a large sample population for the online survey due to our Bucks student-partner and the team's established personal contacts in the I-J. The team has the opportunity to use the British Library and the City Business Library of London. Water problems are a big issue now both globally and in the I-J, so the timing for this project is excellent. The team has a strong understanding of the client's expectations for the final project.Willingness of members of the London Water Research Group to participate in our in- depth interviews and assist in providing contacts for th e online survey distribution. Limitations Amount of time for primary research in London is limited. The team will be located in an area with centralized water supply and will have to travel to find a significant sample of target audience. Primary research will only be conducted in the London area. Emailed surveys are easily ignored, forgotten, or deleted. The accuracy of responses of the online survey can be questionable due to the fact the artificial is not being monitored.

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How would you define -specifically- the problem that Altruist is facing? What are the main causes? As It seems, Altos had believed a lot In their success because they believed In the balls they were producing and its quality. With the budget amount far beyond of competitors budget, its management believed that Its success has been secured ultimately. However, it seems like pricing strategy was overlooked. Quality of the product Is one aspect, and pricing and the way you deliver the product In the market Is another aspect.With the economy going down and many crises occurring time to time, people have become each day more price-sensitive and they often overlook product value. Here communication channels should be used wisely to raise awareness about the value and not only price. If Alts had price as mall competitive Indicator than It risks Its future because other competitors are way more affordable and their main target is pricing-strategy that pushes clients away from Alts. Indeed in dustry trends speak that the more people are declining their interest in this sport.This also is an indicator that once people do onto perceive this sport as valuable 2. – Would you support the launch of the Elevate product line? Which criteria would you use for the decision? Would you connect the brand name with Altruist? 4. – How would you decide the marketing resources that it needs? If you did not want to launch Elevate, what would you advise Altruist to change in their present marketing strategy? How will different distribution channels view the decision?